It's Valentine's Day. Time to Lovefest. Time to Win Boots.

It’s Valentine’s Day Week! And that means it’s time for lovefesting.

At Poppy Barley, we get some seriously heart-melting letters from very happy customers, and we think it’s a crime that you don’t get to read them too. To rectify this situation, we’re sharing #PBLoveLetters every day until Valentine’s Day, and have mailed out more than 50 Valentine’s Day love letters of our own to show you how thankful we are.

Of course there’s a chance for you to get in on this—and you could win a pair of boots you’re in LOVE with if you do!

Here are all the details:

1. Post a photo on Instagram publicly* that captures your love for your favourite Poppy Barley boots. Get creative! Your photo can be of anything: a straight-up product shot from the Poppy Barley shop explaining in the caption why you love that style; a photo of a place you’d wear your Poppy Barley boots; a gloomy photo of your feet waiting for their “sole mate”; or, quite simply, a handwritten love letter.
2. Tag your photo #PBLoveLetters and @PoppyBarley.
3. Enter up to once a day.
4. Visit our #PBLoveLetters page daily to see what other people are posting and liking; we’ve generated an automatic #PBLoveLetters feed there, and we’ll be sharing our favourites.
5. Contest ends on Valentine’s Day at 11:59PM MST. We’ll be contacting the winner on Monday, February 17th.
6. Don’t have Instagram? Sign up for a public account, and download the app on your phone. (It’s easy and requires way less information than Facebook!)

*Your Instagram account must be public in order for us to see your submitted photo, and in order for you to enter the contest.